Wanting something that would help his business become readily identifiable and represent the offering as a whole, Grant asked me to work on a full identity package that would include the name, logo, business stationery and promotional material and of course a website.
A very good friend of mine wanted to start up his own mobile BBQ business and wanted some help with his branding. Grant ('G') had commissioned the construction of a bespoke smoker trailer that would make meat simply melt in the mouth (and I can confirm it really does). Originally he was going to go by the name, 'Cool Smoke', which I felt was a bit flat.