Reinvigorating the Jestic brand to accommodate recent growth and anticipated future expansion.

Supplying establishments such as Dinner by Heston Blumenthal, Bistro du Vin, Strada, Hilton Hotels, Prezzo, Zizzi’s and Malmaison, Jestic foodservice equipment represents some of the World’s finest and most innovative foodservice equipment manufacturers, with particular emphasis on the design and supply of the latest in open kitchen and theatre-style cooking.

The new identity concept was firmly rooted in the three main aspects of the Jestic brand: the products, the customers and the food those customers then serve. This largely informed the idea of the three flames which became the centre of the visual identity and, hopefully in time through consistent visual language, will develop as a recognisable icon which represents everything Jestic stands for: product excellence, aspiration, strength, affinity and more.

From its inception, the reasoning behind the Jestic rebrand was to prepare and build a platform onto which it could grow and become market leader in the foodservice equipment industry. During the project, we focussed on the fact that Jestic are very customer centric in their approach to business, and operate with a passion that goes far beyond sales.