Reinvigorating the Jestic brand to accommodate recent growth and anticipated future expansion.

Strategy, Logo, Website, Advertising, Signage, Interior, Exhibition, Environment, Stationery, Promotional, Social Media, Workwear, Photography

Project Overview

We were commissioned to reinvigorate the Jestic brand to accommodate its recent growth surge and to allow it room for anticipated further expansion in the near future.

Jestic compilation


Supplying establishments such as Dinner by Heston Blumenthal, Bistro du Vin, Strada, Hilton Hotels, Prezzo, Zizzi’s and Malmaison, Jestic foodservice equipment represents some of the World’s finest and most innovative foodservice equipment manufacturers, with particular emphasis on the design and supply of the latest in open kitchen and theatre-style cooking.

The new identity concept was firmly rooted in the three main aspects of the Jestic brand: the products, the customers and the food those customers then serve. This largely informed the idea of the three flames which became the centre of the visual identity and, hopefully in time through consistent visual language, will develop as a recognisable icon which represents everything Jestic stands for: product excellence, aspiration, strength, affinity and more.

From its inception, the reasoning behind the Jestic rebrand was to prepare and build a platform onto which it could grow and become market leader in the foodservice equipment industry. During the project, we focussed on the fact that Jestic are very customer centric in their approach to business, and operate with a passion that goes far beyond sales.

Jestic logo red on white
Jestic logo white on black

Jestic logo white on red
Jestic logo red on white

Jestic Energy Efficient icon
Jestic Energy Efficient icon

Jestic Foodservice Equipment

Jestic tagline
Jestic brand guidelines

Jestic 50/50 artwork

Jestic 50/50 artwork
Jestic window signage

Jestic welcome sign
Jestic welcome sign

Jestic website

Jestic letterhead
Jestic business cards

Jestic USB card
Jestic pattern

Jestic monolith sign
Jestic lit sign

Jestic wall signage
Jestic chef uniform

Jestic magazine advert
Jestic magazine advert