A strong and trustworthy yet friendly and approachable brand for an accounting firm based in Dartford.

Project Overview

Working to a very tight deadline we developed a strong and trustworthy, yet friendly and approachable brand for Accrida, an accounting firm based in Dartford who provide simple, all-inclusive accounting for SMEs, contractors and freelancers.

We developed a brand identity system that evokes trust through its use of the rich navy and gold colour scheme, as well as the overlapping arcs that suggest security and protection - key issues clients are concerned with when choosing to entrust an accountant with personal data.

The Brief

Wanting to launch a new accounting business with a strong focus on customer service as its differentiator, Paul Jeffreys approached us to develop a full brand identity including website in a very short space of time.

Accrida Background

Accrida provides a dedicated team of advisers that can offer a wide variety of expertise in accounting, tax, payroll, pensions auto enrolment and business consultancy in various industry sectors such as contracting, construction industry, landlords and start ups. With a simple to understand, all-inclusive fixed price package, Accrida offers bespoke solutions that best suits their clients' requirements. They also offer clients the opportunity to do their own bookkeeping by use of their innovative portal where they can stay in control of their account 24/7, and for clients wishing to focus on developing their business Accrida can maintain and manage their accounts in a variety ways through drop box, one drive, email or simply receipts in a box.