We based the new typographically orientated identity around the idea of tessellating wood panels coming together to form the letters.
With minimal advertising spend in a select few local publications, Tim has grown his business organically through recommendation mainly, building on his simple ideal of quality craftmanship coupled with top quality materials. Typically, a new customer will have a fair idea of what they require when they contact Tim, but not necessarily be aware of what style or material would be most appropriate, nor what cost implications they entail. Tim performs site visits and makes professional recommendations and then presents a competitive quote. Tim runs a 100% independent business and as such does not sub-contract work out, nor is he sub-contracted by larger firms or developers. As a relatively young business, Woodchurch Fencing has so far survived on word of mouth and recommendation as their main source of marketing. The requirement of a decent, managed and professional online presence became apparent to Tim, and we explained that there was also a need to refresh their image and make it more relevant to the customers they are trying to attract. We developed a simple cohesive brand language for the business that expresses and reflects the values that Tim wants to reflect to customers. This has been applied to every touchpoint the business has with its customers and prospects, ensuring a clear offering is presented. The identity was based around an intricate custom wordmark that resembles strips of wood coming together to create the letterforms, and a typical yet clean natural colour palette of brown, green and off-whites.
Woodchurch Fencing owner, Timothy Thomson, recently launched the company based on the simple idea of providing high quality agricultural, equestrian, security and domestic garden fencing installations direct to customers using only the best materials.