Creating a distinctive and memorable experience that encapsulates the quintessential English afternoon tea of a bygone era.

Project Overview

Over the initial 12 month period we were working with them we helped explore new opportunities to expand the brand, such as the opening of a charming little tea room and the introduction of a village fete event.

We established a contemporary yet traditional look and feel for the growing business, leading to the opening, and subsequent triumph of, a cosy tea room in Charing, Kent.

We then provided a unified brand identity and visual language for Rosebud that included the new wordmark, updated rose icon, colour palette, pattern swatches, typography system, photography library and tone of voice.

We advised on a strategy to help ingrain the values of the business into everything they say and do, and to accommodate future growth.

Rosebud Vintage Tea Background

When we first met with Jo and Sarah-Jane, the owners and driving force behind Rosebud, they were working from home operating an afternoon tea and event planning service for weddings, parties and occasions. Their events were beautifully styled with vintage-inspired accessories from flowers to bunting, candelabras and classic toys.